Tourism Department launches campaign to make Kashmir the most sought-after wedding destination

After becoming a centre of attraction for tourists, Kashmir has been attracting many couples planning to make their destination weddings memorable. With its picture-perfect landscapes, crystal clear lakes, blooming meadows and picturesque valleys, Kashmir provides a perfect setting for a romantic and ethereal wedding celebration.

Besides, the weather in Kashmir during summers marked by mild temperatures and clear skies also contributes to creating a comfortable environment, making it an ideal destination for outdoor weddings. Even the vibrant autumn season creates a picture-perfect setting for weddings by painting the Valley in hues of red, gold and orange. Furthermore, the winter season creates a magical winter wonderland in this breathtaking landscape, enticing couples planning their weddings.

Sensing the potential, Jammu and Kashmir Tourism Department has launched an innovative campaign to position the picturesque Kashmir Valley as the most sought-after wedding destination in the country in 2024.

Given the expanding enormity of the wedding industry, tourism players in Kashmir aspire to harness this potential in the forthcoming years by enticing couples to choose this locale for their Big Day celebrations. Numerous destination weddings and pre-wedding shoots have already been successfully hosted in this region, right from the famous tourist resorts of Gulmarg and Pahalgam to the world-famous Dal Lake in Srinagar.

The tourist department through this campaign aims to invite wedding planners, wedding photographers and wedding influencers from across the globe to demonstrate their skills and contribute to surging destination weddings in Kashmir.

To tap this potential, even travel agencies in Kashmir are offering comprehensive travel packages that cover all the logistics, leaving couples free to relish each moment of their extraordinary day.